Love at first bite.
It all started when our founders were gifted with a box of macarons from their family in France. These bite size confections were packed with so much flavor that it was love at first bite for them. They quickly realized that macarons were an elevated version of cookies with sophisticated flavors for adults to enjoy - which was what the cookie market was lacking because it was all geared towards children. “What if we combine the best of both worlds? What if we create childhood flavors we grew up with but inside aesthetically pleasing confections with higher quality ingredients for adults to enjoy?” the founders asked themselves.
Macarooz is Born
So, they began testing flavor combinations and macaron shell recipes until the first flavors were ready. The main focus was on creating three dimensional childhood flavors they grew up on and also trendy holiday flavors that with every bite would reveal a different level of flavor!
Once they had perfected their recipes, the two decided it was time to turn this thing into a business!
They decided to call this great new business Macarooz! To this day they still can't seem to agree on who came up with the name, but we can't imagine a better name for the best macarons in the world!
MACAROOZ ARE A HIT!
For the first few years, the founders operated Macarooz from their home kitchen making orders for family, friends, and friends of friends. Some days were overwhelming, such as special occasions and holidays because it was just the two of them in a little kitchen with 1 mixer and 4 hands. But it made all of the hard work worth it seeing so many people enjoying their Macarooz.
MACAROOZ GROWS UP
At this point, it was time for the company to grow up. The founders leased space hourly in a shared commercial kitchen space to allow the company to grow. Since the shared kitchen space was booked up during the day, they had to bake during the late night - early morning hours. The two worked all through the night every day to make their treats. They went to the store to source ingredients, prepped those ingredients, and manually mixed, piped, baked, boxed, and shipped thousands of cookies themselves for the next 4 years. 12+ hours a day, every day, for 4 years!
Today, we have a fantastic growing team that produces and ships millions of Macarooz products around the world each year from our production facility in Houston, TX.
Our talented staff of culinary professionals have created so many industry first products like our Mac Pops. And, have continued to better recipes and methods used in the star of the show - our macarons. They just keep getting better!
We have been so fortunate as a company to have so many great people working with us that are just as passionate about making the very best macaron products found anywhere in the world.
From our founders home kitchen to today, the mission has not changed. We produce the absolute best super premium macaron products available anywhere!