🎉 Macarooz Q3 Wrap-Up: H-E-B, New Costco Flavors & More
What a quarter!
Q3 brought some exciting milestones for Macarooz, from expanding our retail presence across Texas to introducing new flavors and officially welcoming a new year-round Mac Pop to our lineup.
As we get ready for the holiday season, we're taking a moment to look back at some of the sweetest highlights from the third quarter of 2026.
📍 Macarooz Arrives at H-E-B
One of our biggest milestones this quarter was officially launching Mac Pops at H-E-B stores across Texas!
Texas shoppers can now grab our convenient 3-count Mac Pops during their regular H-E-B run in three delicious flavors:
🎂 Birthday Cake – Classic birthday cake flavor with a sweet, creamy center and festive sprinkles.
🍪 Cookie Dough – Rich, buttery cookie dough flavor with chocolate chips in every bite.
🌶️ Chocolate Hatch – Smooth chocolate with a subtle touch of Hatch chile for a rich, creamy bite with just the right hint of Texas-inspired warmth.
Seeing Macarooz reach even more communities across our home state has been an incredible milestone for our team, and we're so grateful for all the support we've received since the launch.
👉 Read more about our H-E-B launch.
🎉 Our First H-E-B Bakery Expo
Our H-E-B journey continued this quarter with another exciting first: attending the H-E-B Bakery Expo in Austin, Texas!
The event gave us the opportunity to meet H-E-B store managers from across Texas, showcase our current Birthday Cake and Cookie Dough Mac Pops, and share a sneak peek at some of the seasonal flavors we're working on.
We also made things a little more interactive with a summer flavor taste test and vote. Store managers sampled Strawberry, Rainbow Sherbet, and Orange Creamsicle Mac Pops and voted for the flavor they'd most like to see in their stores.
🍓 Strawberry came out on top, with Rainbow Sherbet just five votes behind!
We also showcased our Red Velvet and Strawberry Rose Mac Pops as potential seasonal offerings for Valentine's Day and Mother's Day.
One of the best parts of the show was hearing directly from managers who already carry Mac Pops—and learning that Birthday Cake has been a standout favorite with their shoppers.
A huge thank-you to H-E-B for inviting us to our first Bakery Expo. We loved meeting everyone, sharing samples, and getting valuable feedback on what's next!
👉 Read our H-E-B Bakery Expo recap.
🛒 New Mac Pops Hit Costco
Our Costco presence continued to grow this quarter with several new Mac Pop flavors making their way into warehouses.
Cinnamon Roll launched in Texas, bringing warm cinnamon flavor to a sweet and indulgent Mac Pop.
Birthday Cake arrived in Texas and Northern California, giving Costco shoppers another reason to celebrate.
And this October, Cookie Dough Mac Pops joined the lineup at select Texas Costco locations!
With new flavors and new locations throughout the quarter, we're continuing to bring Mac Pops to more shoppers across the country.
🍫 Chocolate Mac Pops Are Here to Stay
Some flavors are simply too good to say goodbye to.
This quarter, we officially added Chocolate Mac Pops to our year-round collection!
Rich, smooth, and packed with classic chocolate flavor, our newest permanent Mac Pop gives chocolate lovers something to enjoy long after our seasonal collections disappear.
Whether you're planning a celebration, building a dessert box, or simply craving something sweet, Chocolate is officially here whenever the craving strikes.
👉 Meet our year-round Chocolate Mac Pop.
🎁 Looking Ahead: Holiday Gifting
The holidays may still be a few months away, but gifting season will be here before we know it.
From thoughtful gifts for friends and family to client appreciation and employee gifting, we're already getting ready for one of our favorite seasons of the year.
For businesses, Macarooz offers customizable Macaron and Mac Pop gifting options designed to make every occasion memorable. From custom branding and edible printing to multi-recipient shipping, our team can help simplify gifting from start to finish.
And for those celebrating closer to home, keep an eye out for our upcoming holiday collection—because there are plenty more sweet surprises ahead.
💕 Thank You for a Sweet Q3
From expanding into H-E-B and connecting with store managers at our first H-E-B Bakery Expo to launching new Costco flavors and introducing our newest year-round Mac Pop, Q3 gave us plenty to celebrate.
But none of these milestones would be possible without the retailers, partners, customers, and Macarooz community who continue to support us.
Thank you for being part of our journey. We're heading into the holiday season with plenty more sweetness ahead!
— The Macarooz Team