Across the food industry, a noticeable shift is taking place: consumers are increasingly seeking products made with natural ingredients, especially when it comes to coloring. Bright, artificially dyed foods are giving way to cleaner, more naturally sourced alternatives that align with a growing demand for transparency, health consciousness, and better-for-you indulgences.
In response, regulators and manufacturers alike are taking action. In the U.S., there's mounting pressure on food companies to reconsider the use of artificial colors, with proposed legislation and consumer advocacy groups calling for more natural, recognizable ingredients. As awareness spreads about the potential risks and long-term effects of synthetic dyes, brands are adapting — not just out of necessity, but as a matter of principle.
At Macarooz, we've been listening.
Not long ago, we made a conscious decision to begin removing artificial coloring from our product line. What started as a gradual transition is now a full-blown commitment to cleaner ingredients across the board.
Today, we're proud to share that all of our Mac Pops are now made with natural coloring and contain no preservatives. These crowd-favorite treats continue to deliver the same bold flavor and playful designs our customers love — just with ingredients you can feel even better about.
As for our macarons, we’re already halfway there. We've successfully transitioned half of our macaron flavors to natural colors and are on track to make our entire macaron line 100% naturally colored in 2026.
This shift isn't just about meeting market expectations — it's about staying true to who we are: a brand that values craftsmanship, quality, and mindful indulgence. We're excited to keep evolving and to bring you along on the journey.
Because we believe that sweet moments should feel just as good as they taste.
Have questions about our ingredients or product availability? Reach out to us at info@macarooz.com or follow our journey on Instagram @macarooz.