Q4 Wrap Up - Macarooz
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Best Sellers Macaron Collection

Featuring: Birthday Cake, Strawberry Cheesecake, Red Velvet, Fruity Cereal, Cookies n Cream, and Cotton Candy

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Featuring: Birthday Cake, Red Velvet, Cookies n Cream

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Q4 Wrap Up

Macarooz Q4 Wrap-Up 2025 hero image

🎉 Q4 Wrap-Up: A Sweet Finish to 2025

As 2025 draws to a close, we’re celebrating one of our most exciting quarters yet. From retail growth and regional launches to festive collaborations and coast-to-coast exposure, Q4 has been full of milestones for the Macarooz team. Here’s a look at the season’s sweetest moments.

Q4 highlights graphic

Q4 email and holiday highlights

📍 Growing Retail Presence

We continued expanding our retail footprint this quarter, with new placements in both specialty and national retailers. At Hallmark, we’ve added a new location in Sugar Land, Texas — joining our existing shelves in Cypress and Missouri City. Meanwhile, Central Market has started stocking our Macarons and Mac Pops at two of its flagship stores: Houston and Dallas.

It’s been a joy to see our treats reach even more shelves just in time for the holiday season.

Macarooz retail expansion Q4

🚚 Coffee Fest Orlando: New Fans & Familiar Faces

In November, we wrapped up our final in-person event of the year at Coffee Fest Orlando. This show gave us the chance to meet with coffee shop owners, foodies, and fellow dessert lovers — many of whom were discovering Macarooz for the very first time.

The energy, feedback, and connections we made were incredible, and we’re already looking forward to the next one.

Coffee Fest Orlando booth and display

🧁 More Mac Pops at Costco

This quarter marked some exciting new regional launches for our Mac Pops at Costco! Our Halloween-themed Mac Pops made their spooky debut in the Los Angeles region, delighting customers with festive cauldrons and spider webs.

Soon after, we introduced our viral Dubai Chocolate Mac Pops in the Northwest region — and for the first time, gluten-sensitive guests were able to enjoy the trend thanks to our naturally gluten-free recipe. The feedback across both launches was overwhelmingly positive.

Dubai Chocolate Mac Pops Costco launch

⚽ Sweet Sports Collabs

We also teamed up with major sports brands this season, crafting limited-edition Macarons for Real Madrid and the Washington Commanders. These fun, delicious collaborations combined fan pride with premium flavors — and were a big hit among sports enthusiasts and sweet tooths alike.

Interested in your own edible printed macarons? Reach out to us at info@macarooz.com.

Holiday gift box highlights

🎁 Holiday Collections That Delivered

We closed out the year with the launch of two seasonal gift box collections: our Winter Gift Box and New Year Gift Box. Designed for everything from team gifting to personal treats, both boxes featured festive packaging and a premium assortment of Macarons or Mac Pops.

Whether you were shopping for a loved one, a client, or yourself, these collections helped bring a little more sweetness to the holidays.

💛 Thank You for a Delicious Year

From everyone at Macarooz, thank you for being part of our journey this year. Your love, feedback, and continued support mean the world to us.

We’re entering 2026 with even bigger goals, exciting releases, and new ways to surprise and delight you — one bite at a time.

Until then, here’s to a joyful, treat-filled holiday season! 🥂