In Q3, Macarooz expanded its Hallmark presence, showcased at Central Market and Coffee Fest, launched the first-ever Dubai Chocolate Mac Pops (gluten‑free) in Northern California Costco locations, and rolled out limited‑edition Halloween Mac Pops into Costcos in Los Angeles, Hawaii, and soon the Southeast. The chapter closes with the debut of our Diwali and Mid‑Autumn Festival gift boxes, signaling an exciting start to Q4.
Mid-Autumn Festival, also known as the Moon Festival, is one of the most cherished celebrations across Asia. This year, it falls on October 6, when the moon shines its brightest.
It’s a night for families to gather, share a festive meal, admire the glowing moon, and exchange warm wishes for health, happiness, and togetherness.
Celebrate Diwali 2025 with Macarooz! Discover the traditions of the Festival of Lights and explore our limited-edition Diwali gift boxes filled with festive Macarons and Mac Pops—a modern twist on sharing sweets with loved ones.
Macarooz has launched two limited-edition Halloween treats—Cauldron and Spider Web Mac Pops—now available at select Costco locations in Los Angeles and Hawaii, with Southeast U.S. states and Puerto Rico getting access soon. These festive designs are perfect for Halloween parties, gifting—or just satisfying a spooky sweet tooth.
Over 1B Sold - Say Hello to Healthier, Upgraded Cake Pops
You already know coffee has its classic pairings: muffins, cookies, and banana bread. But over the past decade, one unexpected treat has become a coffee staple: cake pops.
They’re colorful, fun, and easy to eat, but more importantly, they’ve proven to move. Over 1 billion cake popshave been sold in coffee shops since 2011, and they’re still going strong.
As the days got warmer and sunnier, so did our seasonal lineup. Q2 was all about vibrant flavors, meaningful collaborations, and a few surprise sightings that had our Macarooz family buzzing. Here’s a look back at everything sweet that bloomed this season.
Macarooz has officially released its Yellow Cake Rose Mac Pops at select Costco locations in Southern California, Arizona, Colorado, Nevada, and New Mexico. These gluten-free, preservative-free treats are made with natural coloring and feature Macarooz’s signature macaron shell in a beautiful rose shape. Perfect for summer gatherings, celebrations, or casual snacking, the Mac Pops are also available online for those outside the Costco regions.
This blog post explores the growing shift in the food industry toward using natural coloring in desserts, driven by consumer demand and regulatory pressure in the U.S. It highlights Macarooz’s commitment to this movement, announcing that all Mac Pops are now made with natural colors and no preservatives, and that half of their macaron line has already transitioned. The brand’s goal is to have 100% of its macarons made with natural coloring by 2026, aligning with its values of quality, transparency, and mindful indulgence.
From matcha to pink roses and spring chicks, Q1 was full of firsts. Take a peek at the sweet moments, new launches, and milestones that made this season unforgettable.